Samira wearing a traditional Berber bridal dress
Treasures From the Heart Of The Atlas
Berber women have always known that argan oil is a potent source of youth and beauty. Western dermatologists have just begun to tap into the power of this natural product.
As you drive through the southern part of Morocco, the landscape is awash with beautiful argan trees. Mountain goats are typically seen climbing into the branches of the argan tree and fodder the fruit from the branches. It’s quite a spectacular view and makes part of the picturesque landscape.
From a little girl, Samira holidayed at her father’s house, nestled in the foothills of the Atlas mountains in Southern Morocco. There she learned how to use argan oil to bring luminous, youthful appearance to skin and hair. She was so impressed she founded Kenzul Atlas to bring the purest form of argan oil to the West.
Inspired by traditional Berber methods, our pure, natural argan oil captures the richness of the precious argan fruit to illuminate your beauty. Kenzul Atlas means Treasures of the Atlas; now you can unlock the treasures of the Atlas and illuminate your skin and hair, from the comfort of your own home.
Morocco’s Argan trees, Argania spinosa, grow along the edge of the Sahara desert, in the foothills of the Atlas Mountains. They have protected the land from desertification for hundreds of years, and they provide a unique habitat for wildlife – one that has been declared a UNESCO Biosphere Reserve.
With sensitive handling, the trees can provide their precious oil while keeping the environment, wildlife and village life in balance; by maintaining this harmony, we can all benefit from the illuminating power of argan oil without adulterating nature.
Harvested and processed with care, Kenzul Atlas Argan Oil is silicone and chemical additive free. Our argan oil is cold pressed and unrefined, releasing the exotic natural fragrance.
Due to the demand of Argan Oil in the West, many of Morocco’s Berber villagers earn an income by extracting and selling argan oil in local cooperatives, but we want to extend the transformative power of the oil further.
Kenzul Atlas is committed to helping Berber communities, the importance of giving back is at the heart of Kenzul Atlas's objectives. When you buy Kenzul Atlas argan oil, you are helping give young Berber children access to education: we are committed to giving 5% of our profit directly to supporting the Hannan school which provides schooling and hope to disadvantaged Moroccan Berber children in the Village of El Borj in the Middle Atlas Mountains of Morocco.
To find out more about our ongoing projects on how we are supporting local Berber communities, please sign up to our newsletter.
1986 - My brothers and I mesmerised by the goats foraging in the argan trees